The latest industry news from around the globe.

Augmented Reality, Virtual Reality, Artificial Intelligence and experiential marketing trends continue to evolve at outstanding pace. Whitespace Digital reports on the latest from across the industry.

AR Technology awakens past at Andalusia, home of Flannery O’Connor

Interactive, self-guided grounds tours are now available at Andalusia, allowing visitors to scan a QR code inside the Interpretive Center with their cell phones. This enhances property locations using AR technology to project real-time images and facts about the farmstead for a more in-depth glance into the past.

BirdDog Harnesses AI for Mazda Events Series

Harnessing the combined power of AI, social listening and demographic research, BirdDog Technologies is setting new benchmarks for experiential marketing in the automotive industry.

Sony and Siemens to launch industrial VR headset in December 2024

Sony and Siemens will launch virtual reality headset for the latter’s industrial metaverse focus by December 2024. The product is currently integrated with Siemens’ engineering design platform NX, and will be expanded to other its products, according to senior Siemens’ executive.