News.
The latest industry news from around the globe.
Augmented Reality, Virtual Reality, Artificial Intelligence and experiential marketing trends continue to evolve at outstanding pace. Whitespace Digital reports on the latest from across the industry.
Groundbreaking Discover ME campaign with virtual reality experience comes to Portadown
Hope 4 ME & Fibro NI have teamed up with Libraries NI to bring their powerful Discover ME campaign to Portadown Library through a moving VR experience.
Discovering Singapore is about to get even more fun with AR
The use of augmented reality is about to make 30 locations in Singapore even more fun to explore.
Shiseido launches AR beauty experience with CDFG in Hainan
Shiseido Travel Retail has partnered with China Duty Free Group (CDFG) to launch an immersive, augmented reality beauty experience in Hainan to showcase the latest iteration in its Vital Perfection line.
Meta’s VR Headsets are being Trialled for In-Flight Entertainment
While carriers like Qantas prepare to launch 4K Panasonic display systems in an effort to offer customers a television-quality experience, Lufthansa is upping the ante with virtual reality (VR) headsets thanks to a newly-inked partnership with Meta.
Disney & Snapchat create Kingdom Of The Planet Of The Apes AR lenses
Disney & Snapchat create Kingdom Of The Planet Of The Apes AR lenses. The promotional campaign allows users to see the world as it is in the film.
MINI Experiments With A Revolutionary Mixed Reality Driving Experience
Today, MINI is taking the wraps off of what they call MINI Mixed Reality. A merging the virtual and real worlds, MINI Mixed Reality immerses drivers in a virtual world that works in tandem with the real world. And if it works, it might just point to the future of the brand and driving itself.
SELA Invites Football to “Unsilence the Crowd” with Innovative Accessibility Campaign
Saudi Arabian live events and experiences company Sela has released a new film showcasing its ground-breaking ‘Unsilence The Crowd’ campaign, delivered in partnership with Newcastle United FC and charity the Royal National Institute for Deaf People (RNID).
Sandbox VR Forges Franchise Partnership with Apparel Group to Pioneer Virtual Reality in the Middle East
Sandbox VR, the world’s premier destination for premium location-based virtual reality experiences, is announcing a massive franchise deal with Apparel Group, a dominant force in the global fashion and lifestyle retail landscape.
Nxtedition to demo AR studio gallery in a VR headset at MPTS
Nxtedition is using the Media Production & Technology Show 2024 to demonstrate an immersive AR gallery, enabling visitors to virtually operate a studio located in Malmö, Sweden, directly from the show floor in London.
Barron McCann teams with Epson and Lexmark to offer virtual reality experience at Retail Technology Show 2024
A tech business that lists Iceland and Pets at Home as clients teamed up with two of the world’s top printing companies to offer a virtual reality racing experience for visitors to Retail Technology Show 2024 in London last month.
Bandit Wines Introduce “Go Explore National Parks” Innovative Augmented Reality Wine Packaging
Bandit Wines, a wine brand synonymous with adventure, today unveiled an Augmented Reality platform featuring a 360-degree video portal, an innovative step in consumer engagement.
Ocean Outdoor and Battersea Power Station Unveil London’s Newest Premium DOOH Network
Under Armour, Pepsi, R.E.M. Beauty, Universal and Mini are the launch partners for the expansion of The Loop, offering enhanced creative opportunities through augmented reality (AR) and mixed reality.
BIG Digital and DeepAR Join Forces to Amplify Retail and Brand Activation Experiences with AR Innovation for the Physical World
BIG Digital and DeepAR are excited to announce their strategic partnership, combining their expertise in immersive brand experiences and augmented reality (AR) technology.
Now You Too Can Sling Valentino’s Latest Bag, Thanks to Virtual Try-on
With Valentino’s new virtual try-on, revealed Monday, shoppers can wear a digital version of the Garavani VSling bag and check it out with different looks before buying.
ARway.ai Strikes Two Major Deals with ImmersLabs and Riyad Bank for Immersive AR Experiences
ARway.ai Chief Executive Officer Evan Gappelberg joined Steve Darling from Proactive to unveil two significant partnerships with ImmersLabs and Riyad Bank, marking a significant leap forward in immersive augmented reality (AR) experiences.