News.

The latest industry news from around the globe.

Augmented Reality, Virtual Reality, Artificial Intelligence and experiential marketing trends continue to evolve at outstanding pace. Whitespace Digital reports on the latest from across the industry.

The NFL Is ‘Just Scratching the Surface’ with SpongeBob Super Bowl Broadcast

CBS and Nickelodeon will deliver a kid-focused, augmented-reality-filled production—the Super Bowl’s first alternate telecast.

Lau Pa Sat Celebrates 130 Years of Heritage offering Free Augmented Reality Heritage Trail along with Local Artist Collaborations

Lau Pa Sat, one of Singapore’s most beloved landmarks, marks its 130th anniversary in grand style with a series of captivating collaborations with renowned local artists.

Revolutionize Your Home with IKEA’s Augmented Reality Shopping Experience

IKEA has unveiled an exciting leap in home design technology, KREATIV, a state-of-the-art augmented reality tool that allows you to test IKEA products in your own space with live visualization.

“The Temple of Invention Augmented Reality Experience” Debuts at the Smithsonian American Art Museum

History comes alive in a new augmented reality (AR) experience at the Smithsonian American Art Museum.

The Birth of Impressionism Comes to Life in a Groundbreaking Exhibition in Paris

It might seem like gilding the lily to devote a two-part exhibition to a single historic event, and yet the result, “Paris 1874: Inventing Impressionism,” is a revelation.

How Christian Dior made virtual try-ons a luxury experience

One of the perks of augmented reality (AR) is that it has given consumers the opportunity to try before they buy from the comfort of their couches, an ability that has become a major selling point for numerous brands across the fashion space who have deployed the strategy in effort to reach a wider audience.

E.l.f. Beauty Advances Digital Strategy With App For Apple’s Vision Pro, CEO Says Business Has ‘Never Been Stronger’

The company’s newest digital experience is the “your best e.l.f.” app for the Apple Vision Pro headset. E.l.f. Beauty describes the app as a “spatial experience” where users engage with “playful, inspirational environments that contextualize an assortment of 3D e.l.f. products.

This downtown San Diego doughnut mainstay is expanding into AR.

Donut Bar has closed its B Street location and is moving to a much larger space near Little Italy where it will offer a variety of doughnuts and pastries, served with a side of augmented reality experiences.

Bluelime Launches Innovative Architectural Virtual Tour Experience

Bluelime, a leading London architectural practice, proudly announces the launch of their revolutionary visualisation platform.

Cartier’s Trinity Ring Arrives in Virtual Form at Snapchat

When Cartier introduced its Trinity ring in 1924, the maison could have hardly imagined how it would celebrate its signature ring’s centennial anniversary — with virtual technology that allows anyone, even those who can’t afford the real thing, to try it on digitally.