News.
The latest industry news from around the globe.
Augmented Reality, Virtual Reality, Artificial Intelligence and experiential marketing trends continue to evolve at outstanding pace. Whitespace Digital reports on the latest from across the industry.
SELA Invites Football to “Unsilence the Crowd” with Innovative Accessibility Campaign
Saudi Arabian live events and experiences company Sela has released a new film showcasing its ground-breaking ‘Unsilence The Crowd’ campaign, delivered in partnership with Newcastle United FC and charity the Royal National Institute for Deaf People (RNID).
Sandbox VR Forges Franchise Partnership with Apparel Group to Pioneer Virtual Reality in the Middle East
Sandbox VR, the world’s premier destination for premium location-based virtual reality experiences, is announcing a massive franchise deal with Apparel Group, a dominant force in the global fashion and lifestyle retail landscape.
Nxtedition to demo AR studio gallery in a VR headset at MPTS
Nxtedition is using the Media Production & Technology Show 2024 to demonstrate an immersive AR gallery, enabling visitors to virtually operate a studio located in Malmö, Sweden, directly from the show floor in London.
Barron McCann teams with Epson and Lexmark to offer virtual reality experience at Retail Technology Show 2024
A tech business that lists Iceland and Pets at Home as clients teamed up with two of the world’s top printing companies to offer a virtual reality racing experience for visitors to Retail Technology Show 2024 in London last month.
Bandit Wines Introduce “Go Explore National Parks” Innovative Augmented Reality Wine Packaging
Bandit Wines, a wine brand synonymous with adventure, today unveiled an Augmented Reality platform featuring a 360-degree video portal, an innovative step in consumer engagement.
Ocean Outdoor and Battersea Power Station Unveil London’s Newest Premium DOOH Network
Under Armour, Pepsi, R.E.M. Beauty, Universal and Mini are the launch partners for the expansion of The Loop, offering enhanced creative opportunities through augmented reality (AR) and mixed reality.
BIG Digital and DeepAR Join Forces to Amplify Retail and Brand Activation Experiences with AR Innovation for the Physical World
BIG Digital and DeepAR are excited to announce their strategic partnership, combining their expertise in immersive brand experiences and augmented reality (AR) technology.
Now You Too Can Sling Valentino’s Latest Bag, Thanks to Virtual Try-on
With Valentino’s new virtual try-on, revealed Monday, shoppers can wear a digital version of the Garavani VSling bag and check it out with different looks before buying.
ARway.ai Strikes Two Major Deals with ImmersLabs and Riyad Bank for Immersive AR Experiences
ARway.ai Chief Executive Officer Evan Gappelberg joined Steve Darling from Proactive to unveil two significant partnerships with ImmersLabs and Riyad Bank, marking a significant leap forward in immersive augmented reality (AR) experiences.
Delaware North Unveils Cutting-Edge Augmented Reality Cocktail Menu in 1928 Club at TD Garden in Boston
Delaware North, a global leader in hospitality and entertainment, today announced the launch of a groundbreaking Augmented Reality (AR) cocktail menu in the 1928 Club at TD Garden in Boston.
Snapchat Reveals Latest AR and ML Tools for Brands and Advertisers
During the 2024 IAB NewFronts event on Wednesday, Snapchat introduced a range of new augmented reality (AR) and machine learning (ML) tools created to assist brands and advertisers in engaging with users on the social platform through interactivity.
AR campaign at Piccadilly Circus reveals how virtual worlds impact real life
Dassault Systèmes has launched a DOOH campaign inviting three million people in London to see and understand how virtual worlds are impacting real life in areas such as health, cities and manufacturing.
Abu Dhabi Autonomous Racing League showcases capabilities of autonomous vehicles and virtual reality applications
A2RL pioneered the integration of mixed and virtual reality elements for the first time in autonomous racing.
Mitsubishi Corporation Gives Major Funding to AR Marketing Platform, STYLY
This week, STYLY announced that it is scaling its urban AR marketing and entertainment platform with help from substantial funding from Mitsubishi Corporation.
Visit ancient Egypt in new Illuminarium immerseive experience
Designed for ages 8 and up, the 45-minute experience unfolds across Illuminarium’s 11,000 square feet space in Poncey-Highland. Produced by Excurio and distributed by Eclipso, this virtual expedition transports guests 4,500 years into the past.