Revolutionize Your Home with IKEA’s Augmented Reality Shopping Experience

IKEA has unveiled an exciting leap in home design technology, KREATIV, a state-of-the-art augmented reality tool that allows you to test IKEA products in your own space with live visualization. It stands as a testament to IKEA’s continuous efforts to enhance the shopping journey for their customers by infusing innovation with convenience.

“The Temple of Invention Augmented Reality Experience” Debuts at the Smithsonian American Art Museum

History comes alive in a new augmented reality (AR) experience at the Smithsonian American Art Museum. Before it was an art museum, the historical building housed the patent office for the United States, where ingenuity was celebrated and knowledge shared through the display of thousands of patent models. Known as a “temple of invention,” it was a place for ideas and exploration, creativity and change.

The Birth of Impressionism Comes to Life in a Groundbreaking Exhibition in Paris

It might seem like gilding the lily to devote a two-part exhibition to a single historic event, and yet the result, “Paris 1874: Inventing Impressionism,” is a revelation. In it, the Musée d’Orsay presents a show about a show—specifically, the first Impressionist exhibition, which opened 150 years ago today and ushered in what we think of as modern art through virtual reality.

How Christian Dior made virtual try-ons a luxury experience

One of the perks of augmented reality (AR) is that it has given consumers the opportunity to try before they buy from the comfort of their couches, an ability that has become a major selling point for numerous brands across the fashion space who have deployed the strategy in effort to reach a wider audience.

Cartier’s Trinity Ring Arrives in Virtual Form at Snapchat

When Cartier introduced its Trinity ring in 1924, the maison could have hardly imagined how it would celebrate its signature ring’s centennial anniversary — with virtual technology that allows anyone, even those who can’t afford the real thing, to try it on digitally.