Bayfield Bags Introduces Cutting-Edge Virtual Reality Shopping Experience on Amazon For Men’s Toiletry Bags
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Bayfield Bags has integrated Amazon’s AR Player app into its product offerings, marking a significant step towards enhancing the online shopping experience.
Dermatologica Uses Augmented Reality for its Immersive Packaging
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Dermalogica has collaborated with Aircards to introduce an innovative augmented reality experience integrated into its product packaging.
L’Occitane en Provence launches new VR experience
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L’Occitane en Provence has launched a new virtual experience showcasing its range of summer fragrances.
Mytheresa Released App-Controlled Innovative AR Product Packagings
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Mytheresa, the luxury fashion e-commerce platform, has taken a significant step in enhancing customer experience with the introduction of its interactive augmented reality (AR) packaging.
Verizon brings Bridgerton to Stores via AR Promotion
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Verizon has launched an augmented reality retail activation allowing customers to live in the world of Bridgerton.
L’Oreal Taps Snapchat for AR Hair Color Try-on in Walmart Stores
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L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colours from the beauty brand’s Féria line to life in stores.
AR Technology awakens past at Andalusia, home of Flannery O’Connor
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Interactive, self-guided grounds tours are now available at Andalusia, allowing visitors to scan a QR code inside the Interpretive Center with their cell phones. This enhances property locations using AR technology to project real-time images and facts about the farmstead for a more in-depth glance into the past.
BirdDog Harnesses AI for Mazda Events Series
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Harnessing the combined power of AI, social listening and demographic research, BirdDog Technologies is setting new benchmarks for experiential marketing in the automotive industry.
Hershey unveils latest series at Sweets & Snacks, including augmented reality initiative
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The Hershey Company used this year’s Sweets & Snacks Expo event to showcase a strong portfolio of products, as well as roll-out its augmented reality initiative targeting its Reese’s Cups ranges, showing how retailers can make optimum use of merchandise placement, reports Neill Barston.
Macy’s enables virtual AR try-on at in-store Disney shop
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Macy’s Inc. is leveraging augmented reality to enhance the shopping experience of a Disney in-store shop in its Herald Square flagship.