In partnership with virtual experience development platform, Emperia, the move highlights the brand’s offerings for both men and women, drawing inspiration from the picturesque landscapes and aromatic wonders of the Provence region.

According to the luxury retailer, the new virtual world is a “true educational journey”, which showcases each product’s intricate craftsmanship and locally sourced ingredients.

L’Occitane Middle East, Marketing Director, Mariana Rodrigues said: “Our new virtual experience is dedicated to L’Occitane’s world of natural fragrance creations, inviting guests to immerse themselves in a sensory journey of Provence through exquisite fragrances and exploration, while learning about the brand’s deep roots in the region.”

Emperia Co-Founder and CEO, Olga Dogadkina, continued: “We’ve been seeing a growing demand from online shoppers for immersive virtual experiences, specifically in the world of Beauty.

“While the technology still doesn’t enable us to transfer scent over digital devices, we are able to tell a story which evokes senses and curiosity with online visitors, enhancing the online shopping experience, increasing brand loyalty and growing in-store foot traffic.”

This article was originally published by Jasdip Sensi for Mobile Marketing. Read the original article here.