The Birth of Impressionism Comes to Life in a Groundbreaking Exhibition in Paris

It might seem like gilding the lily to devote a two-part exhibition to a single historic event, and yet the result, “Paris 1874: Inventing Impressionism,” is a revelation. In it, the Musée d’Orsay presents a show about a show—specifically, the first Impressionist exhibition, which opened 150 years ago today and ushered in what we think of as modern art through virtual reality.

How Christian Dior made virtual try-ons a luxury experience

One of the perks of augmented reality (AR) is that it has given consumers the opportunity to try before they buy from the comfort of their couches, an ability that has become a major selling point for numerous brands across the fashion space who have deployed the strategy in effort to reach a wider audience.

Harrods to host multisensory cinema experience

Xydrobe, a VR cinema pioneer, will host a multisensory experience on the 5th floor at Harrods commencing in June. The company is set to unveil a cutting-edge virtual reality cinema at the luxury department store, will seat up to 20 guests and feature monthly changing 4D brand experiences.