Bayfield Bags Introduces Cutting-Edge Virtual Reality Shopping Experience on Amazon For Men’s Toiletry Bags
Bayfield Bags has integrated Amazon’s AR Player app into its product offerings, marking a significant step towards enhancing the online shopping experience.
Dermatologica Uses Augmented Reality for its Immersive Packaging
Dermalogica has collaborated with Aircards to introduce an innovative augmented reality experience integrated into its product packaging.
Mytheresa Released App-Controlled Innovative AR Product Packagings
Mytheresa, the luxury fashion e-commerce platform, has taken a significant step in enhancing customer experience with the introduction of its interactive augmented reality (AR) packaging.
Verizon brings Bridgerton to Stores via AR Promotion
Verizon has launched an augmented reality retail activation allowing customers to live in the world of Bridgerton.
L’Oreal Taps Snapchat for AR Hair Color Try-on in Walmart Stores
L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colours from the beauty brand’s Féria line to life in stores.
AR Technology awakens past at Andalusia, home of Flannery O’Connor
Interactive, self-guided grounds tours are now available at Andalusia, allowing visitors to scan a QR code inside the Interpretive Center with their cell phones. This enhances property locations using AR technology to project real-time images and facts about the farmstead for a more in-depth glance into the past.
BirdDog Harnesses AI for Mazda Events Series
Harnessing the combined power of AI, social listening and demographic research, BirdDog Technologies is setting new benchmarks for experiential marketing in the automotive industry.
Hershey unveils latest series at Sweets & Snacks, including augmented reality initiative
The Hershey Company used this year’s Sweets & Snacks Expo event to showcase a strong portfolio of products, as well as roll-out its augmented reality initiative targeting its Reese’s Cups ranges, showing how retailers can make optimum use of merchandise placement, reports Neill Barston.
Macy’s enables virtual AR try-on at in-store Disney shop
Macy’s Inc. is leveraging augmented reality to enhance the shopping experience of a Disney in-store shop in its Herald Square flagship.
Sony and Siemens to launch industrial VR headset in December 2024
Sony and Siemens will launch virtual reality headset for the latter’s industrial metaverse focus by December 2024. The product is currently integrated with Siemens’ engineering design platform NX, and will be expanded to other its products, according to senior Siemens’ executive.