MINI Experiments With A Revolutionary Mixed Reality Driving Experience
Today, MINI is taking the wraps off of what they call MINI Mixed Reality. A merging the virtual and real worlds, MINI Mixed Reality immerses drivers in a virtual world that works in tandem with the real world. And if it works, it might just point to the future of the brand and driving itself.
Ocean Outdoor and Battersea Power Station Unveil London’s Newest Premium DOOH Network
Under Armour, Pepsi, R.E.M. Beauty, Universal and Mini are the launch partners for the expansion of The Loop, offering enhanced creative opportunities through augmented reality (AR) and mixed reality.
Pixotope Brings the Power of Unreal Engine to Automated and News Broadcast Graphics
Pixotope is bringing cinematic-quality graphics and immersive content experiences powered by Unreal Engine to news, sports programs, and other fast-paced planned, yet dynamic workflows.
Art from a long-dead civilization springs back to life
Moving experience at the Museum of the Ancient Near East adds ‘layer of mixed reality’ to exhibits. Opening the Snapchat app in this third-floor museum gallery summons a moment of unexpected magic.
E.l.f. Beauty Advances Digital Strategy With App For Apple’s Vision Pro, CEO Says Business Has ‘Never Been Stronger’
The company’s newest digital experience is the “your best e.l.f.” app for the Apple Vision Pro headset. E.l.f. Beauty describes the app as a “spatial experience” where users engage with “playful, inspirational environments that contextualize an assortment of 3D e.l.f. products.
Chennai’s Biskit Studio Launches a New Collection at its VR and AR-enabled Virtual Store
Chennai and Berlin-based Biskit Studio launches its new collection at the “fully shoppable VR experience” digital store.
DEWA launches smart app on Apple Vision Pro AR/VR headset
Dubai Electricity and Water Authority (DEWA) has launched its customer smart services app on the Apple Vision Pro headset combining augmented and virtual reality.
Glartek 2.0 Debuts New Spatial Frontline Worker Tools
Today, Glartek announced version 2.0 of its AR collaboration solutions, which provide AI and RT3D spatial assets ready for use in team management, training, and analytics.
IDC predicts surge in AR and VR headset shipments
IDC has predicted the number of augmented reality (AR) and virtual reality (VR) headset shipments to rocket upwards due to the rise of mixed reality (MR).