AR Technology awakens past at Andalusia, home of Flannery O’Connor
Interactive, self-guided grounds tours are now available at Andalusia, allowing visitors to scan a QR code inside the Interpretive Center with their cell phones. This enhances property locations using AR technology to project real-time images and facts about the farmstead for a more in-depth glance into the past.
BirdDog Harnesses AI for Mazda Events Series
Harnessing the combined power of AI, social listening and demographic research, BirdDog Technologies is setting new benchmarks for experiential marketing in the automotive industry.
Hershey unveils latest series at Sweets & Snacks, including augmented reality initiative
The Hershey Company used this year’s Sweets & Snacks Expo event to showcase a strong portfolio of products, as well as roll-out its augmented reality initiative targeting its Reese’s Cups ranges, showing how retailers can make optimum use of merchandise placement, reports Neill Barston.
Macy’s enables virtual AR try-on at in-store Disney shop
Macy’s Inc. is leveraging augmented reality to enhance the shopping experience of a Disney in-store shop in its Herald Square flagship.
Sony and Siemens to launch industrial VR headset in December 2024
Sony and Siemens will launch virtual reality headset for the latter’s industrial metaverse focus by December 2024. The product is currently integrated with Siemens’ engineering design platform NX, and will be expanded to other its products, according to senior Siemens’ executive.
Food delivery app HungerStation and Snapchat launch AR treasure hunt in Saudi Arabia
Food delivery app HungerStation has partnered with social media provider Snapchat to launch an immersive augmented reality treasure hunt on the platform.
Is this the First EU Country to Enter the Metaverse?
The official Welsh governmental tourism board has debuted a browser-based Metaverse experience to promote the region’s cultural destinations ahead of a traveller’s journey.
Disney+ Readies First Immersive Marvel Project for Apple Vision Pro
Disney+ is making its first original for the Apple Vision Pro headset with an immersive version of its animated series What If…?.
Revolutionising Retail: Smart Mirrors Provide a Glimpse of Future Shopping
A new wave of augmented reality mirrors are set to transform fashion and retail by offering people the opportunity to virtually try on clothing in real-world scenarios.
Groundbreaking Discover ME campaign with virtual reality experience comes to Portadown
Hope 4 ME & Fibro NI have teamed up with Libraries NI to bring their powerful Discover ME campaign to Portadown Library through a moving VR experience.